Many makers find themselves needing to transition to new models to reach their market in the pandemic. This 5-part course will cover the hurdles and pitfalls of creating an Etsy shop, as well as ways to optimize your business. Capture online sales by getting your business on Etsy!
Please note that while this class listing is only for March 5, participants are automatically registered in all 5 workshop sessions.
Part 1, Thursday, March 4, 6-8 PM, online Zoom session: Learn about the fees associated with Etsy and the benefits that the site can bring to you, along with finding your target market.
Part 2, Thursday, March 11, 6-8 PM, online Zoom session: Learn Etsy best practices to getting found in search and how to win at SEO.
Part 3, Thursday, March 18, 6-8 PM, online Zoom session: Learn how to take great online photos that help to sell your product, as well as tackling packaging and shipping in your online store.
Part 4, Product Photography Day at FUSE Makerspace, Saturday, March 20, 12- 4 PM with guest instructor Janel Sanchez: Learn how to set up a home photobooth to take images for selling, marketing, and social media. Participants will schedule a 1-hour appointment to meet with Janel and will receive focused attention during their time. We will also be offering this portion of the class remotely- details to be arranged individually with those who prefer not to join us in person.
Part 5, Thursday, March 27, 6-8 PM, online Zoom session: Learn how to promote and market your shop on social media to drive traffic and boost sales.
At the end of the Etsy for Makers workshop, participants’ businesses will have the option to be featured on our newly launched Maker Market page on the FUSE Makerspace website. This page will provide details about each participating maker and will link to their e-commerce sites.
Tuition Assistance for Etsy for Makers:
-Individual Participants are invited to apply for scholarships administered through FUSE Makerspace. Please email firstname.lastname@example.org for more information.
-Funding for this workshop is also available through Job Training Albuquerque (JTA), a workforce development program that is a collaboration between CNM Ingenuity and the City of Albuquerque. JTA provides opportunities for Albuquerque-based small businesses (fewer than 500 employees) to fill skill gaps of their employees and meet their workforce needs. Apply for this workforce development opportunity to be funded through Job Training Albuquerque (JTA) by applying here: https://jobtrainingabq.org/application/
Spring 2021: Cohort March 4th-27th
Time: 6-8 pm
Fall 2021 Cohort: TBA