Many makers find themselves needing to transition to new models to reach their market in the pandemic. This 5-part course will cover the hurdles and pitfalls of creating an Etsy shop, as well as ways to optimize your business. Capture online sales during this crazy holiday season by getting your business on Etsy!
Part 1, Thursday, October 7, 6-8 PM, online Zoom session: Learn about the fees associated with Etsy and the benefits that the site can bring to you, along with finding your target market.
Part 2, Thursday, October 14, 6-8 PM, online Zoom session: Learn Etsy best practices to getting found in search and how to win at SEO.
Part 3, Thursday, October 21, 6-8 PM, online Zoom session: Learn how to take great online photos that help to sell your product, as well as tackling packaging and shipping in your online store.
Part 4, Thursday, October 28, 6-8 PM, online Zoom session: Learn how to promote and market your shop on social media to drive traffic and boost sales.
Part 5, Product Photography Day at FUSE Makerspace, Saturday, October 23, 11 AM – 5 PM with guest instructor Janel Sanchez: Learn how to set up a home photobooth to take images for selling, marketing, and social media. Participants will schedule a 1-hour appointment to meet with Janel and Erin and will receive focused attention during their time.
At the end of the Etsy for Makers workshop, participants’ businesses will have the option to be featured on our online Maker Market page on the FUSE Makerspace website. This page will provide details about each participating maker and will link to their e-commerce sites